V4NA

V4NA was founded in late 2018, owned by Árpád Habony (40%), the KESMA-linked New Wave Media Group (57%) and Kristóf Szalay-Bobrovniczky, then Hungary's ambassador to London (3%). The agency advertised itself as a rapid-response London newsroom with a 50-person international staff; in reality, a 2022 Átlátszó investigation found, the vast majority of its content was written in Budapest, in the Globe 3 office building in Óbuda, the company never employed more than two British staff, and its London address was a commercial mail-forwarding service used by dozens of other companies to claim a "prestigious" address. V4NA spread EU-critical, Ukraine-skeptic content across the Balkans and Visegrad countries in line with the Orbán government's positions.