György Szöllősi

Szöllősi György moved from his role as communications director at Puskás Akadémia to become editor-in-chief of Nemzeti Sport, in the process transforming Hungary's leading sports daily into a prominent media supporter of Orbán's football project. Through his editorship he consistently normalises a funding model in which elite sport is financed primarily through state TAO subsidies and tax incentives, crowding out voices that question the scale of stadium construction spending. Critics of the sports-financing system are routinely framed as opponents of national progress, performing ideological work for the government by fusing football investment with patriotic identity. His career trajectory is a clear illustration of how political power leverages sports media to legitimise its policy narratives.